new directions…


Now that Mother’s Day is behind us, things will slow down a bit at the shop through the summer months. It’s a chance for us to catch our breath, reflect on the first quarter of the year, and think about ways to keep improving and growing the business. It’s also the perfect time to brainstorm new ideas to freshen up the decor!

Pinterest is one of my favorite places to go to check out what other florists around the world are doing with their storefronts. Unfortunately, the heat and humidity in the sunshine state prevent us from displaying all of our fresh flowers market-style, but I love incorporating other market elements like steel buckets, old world tables, chalkboard signage, beautiful dried flowers, and lots and lots of plants and foliage. We’re also always seeking new ways to package our product, like the doily wrapped potted orchids in the first photo. So cute!

Speaking of improving and growing, I’ve been thinking a lot about the blog lately…

If you’ve been a longtime reader of APP, you may have noticed that things are slowly changing around here. There are fewer daily outfit posts and more snippets of our business and life sprinkled in. When I started the blog over two years ago, I was looking for a way to share my love of style, and to find ways to get creative on a budget after losing my generous corporate salary. Our lives have changed in so many ways since then, and I’ve shared our journey with all of you in small doses over months and months of outfit posts. It’s been so much fun to watch how I’ve evolved in my style and grown into myself through the lens of this URL, but lately I’ve found myself wanting something more from this space.

In a nutshell, I want to get real around here. Style will always be a big part of A Pretty Penny, because it’s one of my passions — especially inspiring other women to empower themselves through style without going beyond their means or digging a deep dark debt hole to do it. But I’d also like to share some of my other passions with you all, too: our blossoming businesses, life and marriage, good food, and my other creative outlets, to name a few. I’d love to use the blog to paint a more complete picture of my life, as a day-to-day journal of our adventures {and misadventures!} and a collection of all the things I love.

I hope you’ll hang around as this space evolves and grows!

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  1. 10.10.14
    domain said:

    Great post. I was checking continuously this blog and I am impressed!

    Very helpful info specially the last part :) I care for such
    info a lot. I was looking for this certain information for a very long time.
    Thank you and good luck.

  2. 5.18.12

    Lovely plants & flowers! Your blog is a breath of fresh air! :)

  3. 5.14.12

    to your last sentence: always!

  4. 5.14.12

    I’ve loved watching the blog evolve with your life! Mine has done the same and although I feel like I’ve lost some of the readers who stuck around for OOTD posts, I feel like the people who are around, now, are super loyal and love sharing my life with me!

  5. 5.14.12

    I love your outfit photos of course, but I love it just as much when you share other parts of your life too. I’ll definitely still be following along!

  6. 5.14.12
    Cathy said:

    Tuning in and can’t WAIT!!!! XXOO

  7. 5.14.12

    Kiera – so excited for your new direction. I whole-hardheartedly believe that a blog should evolve just as we do!! And I can’t wait to read all of your new features… they all sound absolutely wonderful. xo

  8. 5.14.12
    Basia said:

    I am one of the “lurkers” who never comment but since you announces the plans to change the content of your blog I decided to add my voice to the commentary. I am a great fan of your blog and writing and I think you have managed to create a great personal space, balancing between the personal style posts and the snapshots of your everyday and professional life. While I believe that the posts about everday life, interests etc are of great value and it is great to read about your struggles and joys, and I hope you continue to share these part of your life with us, I also hope that you will keep on posting your photos of what you wear!!! You are an inspration on so many levels!

    • 5.14.12

      Thank you so much for this feedback, Basia! I really appreciate the kind words and support! And outfit posts will still be a regular on the blog, but probably not every day like they used to be. I’m so glad you enjoy the blog :)

  9. 5.14.12
    Amy said:

    I just started following your blog, but I enjoy your posts about your flower shop and am excited to see more of them!

  10. 5.14.12

    I love your blog and especially like the posts you share about family and work, can’t wait to keep following your journey! X

  11. 5.13.12

    beautiful inspiration shots, lady. and i love your new ideas for the blog…lifestyle ones are just my favorite because it’s so fun & idea-inspiring to see the teeny little details of others’ lives. (and, as a blogger, that direction gives you way more blogging material….and it works like a scrapbook to help you remember the maybe mundane but beautiful bits of life.)

  12. 5.13.12

    why certainly! lifestyle blogs are the best you know so real & inviting!

  13. 5.13.12
    franishh said:

    I’m excited about the evolution – I like seeing what people wear, but more importantly I like to see how they live their life. I’ll definitely be sticking around :)

  14. 5.13.12
    Madeline said:

    Good for you! I think when it comes to blogging, you have to blog about what you are passionate about. I am excited to see where the blog goes!

  15. 5.13.12

    Your flowers really are beautiful.

    • 5.13.12

      I wish I could take credit, but they’re all finds from Pinterest! :)

  16. 5.13.12
    Allison said:

    This is very exciting! I have you bookmarked and check in to the bog all the time, and it would be great to hear more personal posts from you, or other topics that you’re interested in posting. I’m excited for this change and can’t wait to keep reading!