It takes something pretty special to make me cross the thresholds of big box stores. The promise of a “true luxury at mass” color cosmetics brand, available exclusively in Walmart’s beauty aisle? I’ll get my keys.
My introduction to Flower came by way of Refinery29, in a feature interview with the brand’s leading lady, Drew Barrymore. Drew’s concept is a game-changer; department store quality and luxury formulations brought to the mass market, with price points ranging from $4.98 to $13.98. The lineup includes quadruple-milled powders, highly pigmented lip and eye products, treatment-packed BB creams, and a bevy of pretty polishes with names that make my florist heart go pitter-patter.
It took eight months for the 181-piece color collection to make it to my neck of the woods (hashtag: small town problems). Last month I made a trip to my local store to scope out the goods.
I gave myself a strict budget so I wouldn’t lose my mind and buy all the things. Keep reading for a run-down on the Flower products I chose!
Win Some, Rouge Some Creme Blush in Pure Petunia: I love cream blushes for a quick swipe of color, and this one doesn’t disappoint. The blendable color is a natural flushed pink, and when I dust a little setting powder on top it lasts all day.
Shine On Lip Gloss in Hibis-Kiss: This applies lighter than it looks in the tube, and goes on as a sheer pinky-nude. It also smells like fresh garden roses, and I catch myself making duck faces to sniff it after applying. I love paring this gloss with the Kiss Stick Velvet Lip Color in Tender Tuberose for a natural everyday lip that lasts.
Sheer Up Lip Tint in Dewy Rose: This is my favorite of the Flower products I purchased! It’s comparable to the texture and color payoff of the Clinique Chubby Stick at a fraction of the price.
Kiss Stick Velvet Lip Color in So Gladiola, Tender Tuberose, and Flamingo Flower: I would buy every shade of this matte lipstick. Matte formulas are typically drying on my parched lips, so I like to layer these over a moisturizing balm to prevent flakiness. The colors are beautiful and highly pigmented; much more than you’d expect for seven bucks.
Nail’d It Nail Laquer in Gorgeous Gerbera and Venus Fly Trap: When paired with my favorite Essie Good to Go topcoat, my Venus Fly Trap mani lasted more than a week.
All told, I spent about $50 on the entire haul. I’ve dropped nearly as much on two tubes of department store lipstick that were less impressive. Flower products have become regular residents of my makeup bag, and I totally recommend adding them to yours.
P.S. This isn’t a sponsored post. I know I’m selling it like it’s my job, but I just legitimately love this line.