urban outfitters just got a major beauty upgrade

Fellow natural beauty junkies, rejoice!

While scrolling through my Facebook news feed this morning — so in premature vacation mode, so ready for a cocktail and sunshine — I stumbled upon this post from Lucky: 14 Reasons You Need to Make Urban Outfitters Your New Beauty Destination.

I haven’t shopped at Urban Outfitters since my early 20s; besides their basics (I wouldn’t mind a SkarGorn tee or two in my closet) the clothes and accessories don’t really jive with my nearing-30 classic/conservative style.

But they just gave me a reason to give them another shot…

In a recent update to their beauty department, UO added a bevy of unique products you don’t see everywhere: ” Hard-to-find Korean brands, French pharmacy favorites and cool, indie apothecary lines.” (Lucky).

I’m especially excited to see they carry the complete line of Embryolisse (can’t live without this multi-tasking moisturizer) and some French beauty favorites I’ve been dying to try, like NUXE Huile Prodigieuse Multi-Usage Dry Oil and Klorane haircare products.

It’s basically everything I want in a beauty department: quality products — many all natural — at prices I can afford.

Well done, Urban. You just reigned me right back in.

{ image source: Lucky }