The #ClearTheShoulders Movement

Kristin Ess, co-founder of TheBeautyDepartment.com and hairstylist to the stars, sparked a revolution when she snipped Lauren Conrad’s signature long locks into an above-the-shoulders textured bob last season. Then she cropped Lucy Hale. Now Instagram is blowing up with a hashtag devoted to all the brave ladies doing the chop: #cleartheshoulders.

They all look effortlessly cool and perfectly tousled… And I’m over here like, “I’ma do it!

But I’m not gonna do it. Not just yet.

I had short hair through most of my teens and twenties, and loved it; but it was a lot of work. That effortless look actually takes, um, effort: daily washing and styling, regular salon visits for trims (think every 4-6 weeks in your stylist’s chair) and really good product.

If you want something fresh and don’t mind the maintenance, chop away! But here are a few things to keep in mind before you do:

1. Remember that you won’t have a ponytail or topknot as a crutch on mornings you don’t feel like doing your hair. You’re fully committed.

2. Find a stylist you trust who’s up on the latest styles and techniques and understands your hair texture. Otherwise you may end up with a super conservative mom bob or a hacked up haircut you can’t style to save your life. I’m speaking from past experience, on both counts.

3. Consider a progressive chop. Try a long bob (lob) and see how you like the change before you #cleartheshoulders. Lobs are much easier to grow out than bobs (the awkward grow-out struggle is real) and you’ll still have some length to pull back into ponies and up-dos.

Author: Keira Lennox

I'm a small town girl from the sunshine state with an affinity for bookstores, beauty counters and unfussy style. I spend my days running my flower shop, and my nights blogging about what I love and what I wear. (Or watching Netflix and drinking wine.)

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