Finding Style Inspiration On Instagram

Despite my frustration with Instagram’s ever-changing algorithms — I have to search for my favorite feeds because they rarely pop up on my home screen these days — I just can’t quit it. One of my favorite things about the app is the abundance of great style inspiration. I follow lots of different fashion-related accounts, from bloggers to brands to editorial, but my very favorite feeds feature women who share their real-life #OOTDs (Outfits Of The Day).

Since my personal style is pretty minimal and built around easy basics, I tend to gravitate to women with a similar aesthetic, but there’s literally something for everyone; you just have to spend a little time digging to find your people.

Here are a few easy tips on using Instagram to hone/refine your style:

Search style-related hashtags to find new accounts to follow. Popular tags to try: #OOTD #instastyle #whatiwore #iglook #currentlywearing or #wiw.
When you find a handful of feeds that match your personal style, note the pieces that tend to show up on repeat. This is a great way to figure out which staples you should stock in your wardrobe. (I like to keep a wish list of the pieces I’d like to add to my closet on my phone so I can shop with a plan.)
If you’re scrolling through your home screen and see an outfit you love, save it using the little flag on the bottom right of the image. You can create different collections for your saved Instagrams to make them easy to find later; I have a collection called #OOTD that really comes in handy on the occasions when I feel like I have nothing to wear.

I rounded up a list of the ladies I always turn to for everyday outfit ideas, but it’s just a drop in the bucket of the greatness out there on the ‘gram and doesn’t begin to cover all stylish ladies and gentlemen I love to follow for creative inspiration. For example: @bjonesstyle and @yen_wears do amazing things with vintage pieces and thrifted finds; @karenbritchick makes H&M look like designer fashion; @danielbarcelo has a great eye for modern menswear; and I can’t get enough of @livpurvis and her colorful feed.